Real estate SEO

Real estate SEO is the practice of getting an agent or brokerage found by buyers and sellers in a specific market. The landscape is unusual in four ways.

Portals dominate. Zillow, Realtor.com, Redfin, and Homes.com own most "homes for sale in" queries in classic results and in AI answers, because they hold every listing in a consistent structure. Fair housing applies to marketing: the Fair Housing Act prohibits advertising that indicates a preference based on a protected class, which governs how neighborhood pages describe who lives there and who a home is suited to. Listing data arrives through IDX feeds under MLS display rules, and how a site renders that feed decides whether search engines and AI crawlers can see it. And the market is hyper-local: each neighborhood, and each price band within it, has different competitors.

Independent agents win where portals are thin. Portals list homes; they do not know which street floods, which school boundary just moved, or what sold over asking last month and why. Neighborhood guides written from that knowledge, market reports with real local numbers, a complete Google Business Profile with steady reviews, and an agent entity linked to the state license and portal profiles are what earn the seller leads and the AI citations. Our audit scores the local, content, and entity layers and checks that listing pages are crawlable.