Equal weight, every plan
Four pillars, the same on every plan.
Every audit, on every plan, scores Foundational SEO, Technical SEO and AI Visibility. Local SEO is scored when the pages we read show a physical location or a service area, such as a street address, a city and state or a Maps link, and on every accountant, lawyer, medical practice and real estate audit. Paid plans read more pages per audit and track more prompts. No pillar is ever held back for a higher plan: the free audit scores every pillar that applies to your site.
Foundational SEO
Titles, headings, content depth, internal links, and whether the page answers the questions your buyers ask. The base every other pillar sits on.
Methodology→Technical SEO
Crawl access, speed, structured data, redirects, and a comparison of your raw HTML with the rendered page, so you see what a crawler that skips scripts would miss.
Methodology→Local SEO
On-site local signals: LocalBusiness markup, a Google Maps link, phone and address on the page, service-area pages, local wording. Google Business Profile and local pack rank are not measured.
Methodology→AI Visibility
Which AI crawlers can reach you, whether your passages can be quoted on their own, whether your markup says who you are, and whether the people behind the business are visible.
Methodology→