Priced on the prompts you track. Every pillar on every plan.

Yes. A free account runs 5 real audits a day (2 per site) that score every pillar that applies to your site, plus an AI visibility snapshot of 3 prompts on 2 engines with the verbatim answers. It is not a teaser; it is the wedge. No card required.

No, and this is deliberate. No pillar is ever held back for a higher plan: the free audit scores every pillar that applies to your site. Every audit, on every plan, scores Foundational SEO, Technical SEO and AI Visibility. Local SEO is scored when the pages we read show a physical location or a service area, such as a street address, a city and state or a Maps link, and on every accountant, lawyer, medical practice and real estate audit. Paid tiers unlock volume (more tracked prompts, brands, checks, pages per audit, history and seats) and weekly tracking, never a pillar. Locking a pillar behind a tier fractures the product, so we do not do it.

A tracked prompt is one question a buyer asks an AI assistant, such as "best MCA lender for restaurants". Every week we ask it on six AI answer engines (ChatGPT, Claude, Gemini, Perplexity, Grok, and Google AI Overviews), 2 samples per engine, and record whether you are named, the verbatim answer and the sources. ChatGPT, Claude, Gemini, Perplexity and Grok are asked through their APIs with live web search; Google AI Overviews is read from the Google results page through a SERP provider, not an official Google API, and a week with no AI Overview is shown as not measured. These are API samples, so the consumer apps can answer differently. Microsoft Copilot has no public API that measures this, so we do not sell it. An engine we cannot reach on a given run is shown as not connected, never guessed.

Annual is billed once per year at a discount versus paying monthly. Both the monthly and the annual price are shown on this page, and the dollars-saved figure is shown next to each annual price. There is no hidden mid-year tier bump.

Agency includes 20 brands and 150 tracked prompts. Each extra brand is $15 a month and adds 10 tracked prompts, billed on the same subscription. Agency also refreshes up to 25 priority prompts every day.

Vertical-Pro is a capability add-on for high-LTV verticals (MCA, law, medical): a real second-model YMYL cross-check, a 1,000-query vertical panel, vertical benchmarks, and a vertical playbook. There is no per-vertical price sticker. The verticals that need the depth self-select into it on Pro or Agency, so packaging does the segmentation, not the price tag.

Yes. Every paid tier carries a 30-day money-back guarantee, no questions asked, and you can cancel anytime from your account. Cancellation stops the next renewal; you keep access through the period you paid for.