State-bar disclosure footer

Every state regulates lawyer advertising through its rules of professional conduct, and a firm website is advertising. ABA Model Rule 7.2 requires that any communication about a lawyer's services include the name and contact information of at least one lawyer or firm responsible for its content. States layer their own requirements on top: New York, for example, requires the label "Attorney Advertising" on many communications and a prior-results disclaimer where outcomes are described, and other states have their own specialization and testimonial rules.

A state-bar disclosure footer puts that compliance in one predictable place: the responsible attorney, office addresses, the jurisdictions each attorney is admitted in, any required advertising label, a no-attorney-client-relationship disclaimer for contact forms, and links to each attorney's state-bar profile. It is not a substitute for checking the rules of every state you advertise in; your ethics counsel decides the exact wording.

The search benefit is a side effect of the compliance benefit. Admissions linked to bar records give search engines and AI systems a verifiable trust signal on a YMYL topic, and the same links make strong sameAs targets in attorney Person markup. Our audit checks that the footer exists, that admissions are stated, and that bar-profile links resolve.