Sample AI SEO audit

SEO for AI Agents

northwool.example.com

AI visibility not measured yet.

We have not checked AI engine answers for this site yet. The AI Visibility score below measures how ready your pages are for AI engines, not whether they recommend you.

AI Visibility58/1007 findings across three pillars
Direct-to-consumer e-commerce storeSample
Homepage readiness score: 60 out of 100. Readiness 60, outcomes not measured yet.

Readiness 60, outcomes not measured yet

1 page crawled

Measures how ready this page is for Google, Bing and AI answer engines. Does not measure rankings, traffic, whether AI engines cite you or real-user page speed.

Not measured: AI engine answers, Real-user page speed (field data)

AI Visibility score: 58 out of 100.
Technical score: 60 out of 100.
Foundational score: 62 out of 100.

No checks apply to this site

Local score: not applicable.
Run this on your site

This is a representative report for a e-commerce site, built from illustrative data so you can see the full value before running your own audit. A real audit produces the same shape from your live pages, with a confidence flag and methodology link on every finding.

Synthesis

Executive summary

  • Northwool scores 60 overall, the mean of Foundational, Technical and AI Visibility.
  • Local SEO does not apply, because the store sells online and shows no physical location.
  • The store is well-built visually, but three issues hold it back.
  • First, the product descriptions are the manufacturer boilerplate used by dozens of retailers, which is duplicate content that neither ranks nor gets cited.
  • Second, faceted navigation generates thousands of near-duplicate parameter URLs that waste crawl budget and dilute signals.
  • Third, Product schema is incomplete, missing price, availability, and a substantiated rating, so AI shopping answers skip the catalog.

Findings by pillar

In a sample report, every finding is shown. In a real free audit, the top three per pillar are visible inline and the rest unlock with your email.

AI Visibility2 findings

Highhigh confidenceNeeds action

Product schema is incomplete on the catalog

Product pages have Product JSON-LD but omit Offer price, priceCurrency, and availability, and there is no AggregateRating. AI shopping and recommendation answers skip products without complete, machine-readable commerce data.

Recommendation

Complete Product + Offer markup with price, priceCurrency, availability, and shipping details, and add an AggregateRating drawn from your real reviews. Validate against the live Schema.org spec.

Methodology: schema-product

Infohigh confidencePassed

Product content is server-rendered and readable

Unlike many storefronts, your product copy is in the raw HTML, so AI crawlers can read it. The opportunity is to make that copy original and the schema complete, not to fix readability.

Recommendation

No readability action needed. Focus on original copy and complete Product schema to convert readability into citations.

Methodology: ai-crawler-readability

Technical3 findings

Highhigh confidenceNeeds action

Faceted navigation generates 11,000+ parameter URLs

Filter and sort combinations produce over 11,000 crawlable URLs for roughly 600 products. The crawler is spending its budget on near-duplicate parameter pages instead of your real product and category pages.

Recommendation

Canonicalize filtered views to the base category, add parameter handling, and block genuinely useless parameter patterns in robots.txt. Keep the sitemap to canonical product and category URLs only.

Methodology: crawl-budget

Mediumhigh confidenceNeeds action

LCP is 3.4s on mobile product pages

CrUX shows LCP at 3.4s on mobile (target: under 2.5s). The product hero image is served at full desktop resolution to mobile devices and is not preloaded.

Recommendation

Serve responsive, compressed images sized to the viewport, preload the LCP image, and lazy-load everything below the fold. Target an LCP image under 150KB on mobile.

Methodology: core-web-vitals

Lowhigh confidenceNeeds action

Sitemap includes 200 out-of-stock and redirected URLs

The sitemap lists URLs that now 301-redirect or 404 for discontinued products. A sitemap should contain only canonical, indexable, 200-status URLs.

Recommendation

Regenerate the sitemap on every deploy from your live catalog so discontinued and redirected URLs are excluded automatically.

Methodology: sitemap-completeness

Foundational2 findings

Highhigh confidenceNeeds action

Top product descriptions are manufacturer boilerplate

Spot checks found your three best-selling product descriptions copied verbatim from the manufacturer and used by at least eight other retailers. Duplicate descriptions rarely rank and are not cited by AI shopping answers.

Recommendation

Rewrite the top 50 product descriptions with original copy: real use cases, materials detail, sizing guidance, and answers to the questions buyers actually ask. Original copy is what ranks and gets cited.

Methodology: duplicate-content

Mediummedium confidenceNeeds action

Category pages are not linked from relevant content

Your buying guides and blog posts rarely link to the category pages they discuss. Link equity and topical context are not flowing to the pages you most want to rank.

Recommendation

Add contextual internal links from every guide and post to the relevant category and product pages, with descriptive anchor text. Build a hub-and-spoke structure around each product category.

Methodology: internal-linking

LocalNot applicable

Not applicable: we found no physical location signals on the pages we read, so the local checks do not apply to this site. It did not score.